Top Ten Preparations for a Television Appearance

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It’s a dream come true. You’ve been invited to appear on a local or national television program to talk about your business, your new book, or perhaps an invention. Now what should you do? While a television appearance can seem overwhelming at first, following this advice will make it an interesting, fun, and enjoyable experience.

1. Details, details, and more details.

The more you know before the television program taping, the easier it will be to prepare for the experience. First, you need to know who will be hosting the show. Research the host by looking up their name on the internet or searching newspaper archives for more information. The station or studio probably maintains their own website with biographies of its key employees as well. Make sure you have the host’s complete contact information and that of their assistant in case something comes up. Second, you need to know what topic will be discussed. Does the host want you to talk about a topic they intend to choose? Do they want you to respond to a current event, trend or idea that applies to your area of expertise? Or, do they want you to provide a list of potential topics from which they can select one that would be of interest to their audience? Once you know this information, it will be easier for you to orient your responses to meet expectations. Third, you need to gain some familiarity with the program and its format. Watch a couple of the shows if you can or borrow a tape of a prior show to see how guest are greeted and interviewed. Try to imagine yourself in the same circumstances. Notice how everyone is seated, how greetings are exchanged, how long the show is between commercial breaks, and what people are wearing.

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2. Familiarity breeds comfort.

Provide the host with your press or marketing kit once you are invited to be on the show. The host or producer wants to get to know you just as much as you want to get to know them. Provide a one page professional overview which describes your business, your background and experience, professional awards, certifications and designations, any titles of publications, as well as complete contact information.

3. Fieldtrips are fun.

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Visit the studio where the program taping will take place a week or so before your scheduled appearance. Make sure that you have clear driving directions, including contact names, telephone numbers, and fax numbers. This field trip will serve to reduce any nervousness or anxiety about the taping. If you have permission, walk around the studio to familiarize yourself with the location, the employees, and the types of equipment that will be around you as the show is taped (cameras, lights, etc.). Better yet, attend a live taping if you can and watch what goes on. You’ll find out that it’s not as big a deal as you originally thought.

4. Meet the host.

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Meet the individual or individuals who will be hosting the show. While in person is best, if you can’t ma

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