SO YOU'VE FINALLY GOT A TELEVISION INTERVIEW?

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Your e-business has generated enough buzz that your local TV station
wants you for the evening news or a talk show?
Congratulations! You've arrived.

How do you prepare? Here are a few DOS and DON'Ts.

DON'T, if you are female, wear every bangle you own. The jangling will
be picked up by your microphone and will be a)

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distracting and b) annoying. Ditto for dangling earrings. If you wear
even "quiet" jewellery, DON'T play with it on camera.

DON'T skip makeup, even if you are a guy. The days when guests got made
up by the makeup department before a TV
appearance have gone the way of black and white TV. Even a color camera
can make your skin look like a vampire's. DO
Blend a little orangey-toned foundation (to combat nasty TV lights) over

your face, into your hairline and way down your neck
below your collar line, then dab on a little (remember, guys, little)
blush to the cheekbone and blend well. Add a little face
powder to set the makeup and keep the shine from your face. Women, you

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can use a bit more blusher. You can also add
natural tinted eye shadows (no bright blue!), eyeliner, mascara, lip
liner and lipstick. Just be sure to keep the look natural and to
finish with powder. Those lights can be hot, hot, hot.

DON'T wear white or stripes or patterns, as a rule. White will wash you
out; stripes and patterns will create distractions. DO
wear a solid colour outfit that makes you look good and is appropriate
for your profession.

If you need glasses and you own glare resistant lenses, DO wear them.

DO sit up straight. You may slouch at home, but a TV studio isn't the
place to repeat bad posture. DON'T fidget. Yes, you're
nervous, but if you fidget you'll merely look unprofessional to your
viewers. DO keep your hands folded in your lap. Gesturing
too much will be an added distraction.

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DO look at the interviewer when you speak. DON'T look at the camera, no
matter how great the temptation.

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DON'T imbibe before your interview, even if you think a glass of wine
would calm your nerves. Alcohol can also redden your
face and lower your inhibitions. You are trying to sell your product or
service or yourself; make the best impression you can.

DON'T advertise. Your interviewer wants good information for the
station's viewers, not a blatant commercial for your services.
If you are likeable and knowledgeable, viewers will look favourably on
your product.

DON'T speak in a monotone, but also DON'T try to place
artifical-sounding inflections into your voice. Be natural. DO use
normal speaking volume. DON'T raise your voice, as if afraid the
microphone won't pick you up.

DO consider all possible questions you may be asked and DO have
appropriate answers ready. DON'T answer questions as if
you have memorized the answers. Make your answer, even if it's well
rehearsed, sound as if you