Promote Your Business On Television & Radio

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How would you like to not only promote your business
on television and radio, but also become a local,
regional, or even national celebrity at the same time?

Think it can't be done? Think again. I will show you
exactly how to do just that, as I have done quite a
number of television interviews, and far too many
radio interviews to count.

Now, no matter what you do, promote, or sell, there
is probably a television or radio program that will
interview you for it.

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However, most people tend to think that television
and radio are only for established celebrities, or
that they must find an "inside" connection, or must
spend exorbitant amounts of money on a professional
publicity firm in order to crack these media.

Well, nothing could be further from the truth, as I am
living proof of it. I suppose I have always been a bit
of a media ham/hound, take your pick of the terms,
for I have been doing television and radio interviews
for almost ten years. And, it is a very simple process,
and one that I thoroughly enjoy.

Following, is a layout of the steps for you to begin
approaching this invaluable level of media for
bringing dramatically more attention to your venture(s).

* One point of note that should be stressed, is that
you will experience greater results and success IF
you can put a "news" or "public benefit" spin on what
you have to offer, and not simply convey that your
sole intent is to "sell" a product or service.

You should also consider incorporating special
discounts or even "freebie" offers for viewers and
listeners to further entice prospects to your offer.
So, let's begin with the "how to" process.

Television

1. Pick up you local television guide, or even better,
search online, and carefully review any locally or
regionally produced programs such as morning
shows or news programs. You want to list each of
these down on paper.

2. Next, get the station telephone numbers, call them
up, and inquire the name of each show's producer,
and/or the news director for newscasts. You will
probably find there is more than one newscast, with
each newscast hour having a different director. The
more, the merrier.

3. Inform the producer or news director of the offer

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you have that you feel would be newsworthy and
something the viewers or listeners would be
interested in.

4. The producer/news director will, at that point, ask
you to send more information, generally, in the form
of a news release or, more appropriately, a media kit.
Make sure yours is top-notch. If for any reason you
cannot reach the producer or news director personally,
ask the receptionist or an assistant to provide you with
their name, as well as the station contact address.

5. Next, be patient. By all means, don't repeatedly
hound them in the interest of getting an interview